The site changed the specific free product used to capture email addresses. This suggests they are testing which freebie converts better or are shifting focus toward hockey-related design assets.
Added a detailed FAQ section explaining software requirements (Photoshop/After Effects) and licensing terms.
Removed the "Trusted by 40+ NFL, NBA, NHL & MLB teams" headline and professional team logos.
Removed the "Tips, Trends & Resources" blog section and the freebie email signup form.
Replaced the hero marketing section with a direct product grid and a text description of the library.
Added pagination (Pages 1-6) to the main product view.
Increased Lifetime Access price from $499 to $699.
Raised base prices for individual mockups (e.g., Hockey and Football packs) from $12–$16 up to $19–$25.
Removed the "35% OFF Tip-Off Season Sale" banner and countdown timer.
Added a new blog post titled "Sports Design Trends 2027: 10 Styles to Watch."
Updated the featured freebie offer from a "Jersey Texture" to a "Nike Jordans PSD Template."
The site removed its high-profile social proof and blog content to focus on a direct catalog view with clear answers to common buying objections.
Sports Templates has ended its "Tip-Off Season Sale," leading to significant price hikes across its catalog. The cost for full access has jumped from $499 to $699, and individual mockup prices have risen by over 50%.
Removed the "Trusted by 40+ NFL, NBA, NHL & MLB teams" headline and team logos.
Added a detailed FAQ section explaining software requirements (Photoshop/After Effects) and licensing.
Replaced the hero section with a direct product grid showing discount percentages (up to 88% off).
Added a descriptive text block explaining that files are layered templates for self-editing.
Removed the "From the Blog" and "Free Templates" email capture sections from the main view.
Added a new "Hockey uniform team vs team mockup" priced at $16.
Removed the "Football Fan POV Mockup Pack."
Increased the discount on the "Presentation Bundle" from 70% to 73%.
The "Tip-Off Season Sale" countdown timer reached 00:00:00:00, signaling the end of the promotion.
The site removed its high-profile social proof and marketing copy in favor of a direct product grid and clear answers to common buyer questions. This suggests a shift toward helping users understand technical requirements before they buy.
The competitor is refreshing their product catalog by adding new hockey assets while removing older football packs. They have also officially ended their "Tip-Off Season" sale as the countdown timer hit zero.