What Speck changed

• Added a new featured section for "Presidio for iPhone 18 Pro & iPhone 18 Pro Max."
• Removed the "Personality Refreshed Sale" which offered up to 75% off.
• Updated the homepage carousel to feature the "CandyShell Icon" for iPhone 18 and 17 series.
• Replaced a promotional banner with a standard "Free ground shipping" notice.
• Modified the footer navigation to shorten the "Most Popular" list.

Speck is shifting its focus from clearance sales to new product launches. By removing a major 75% off sale and adding specific iPhone 18 Pro protection, they are prioritizing high-margin new arrivals over liquidating old stock.

• Added a new promotional banner for the "Personality Refreshed Sale" offering up to 75% off.
• Updated the homepage carousel to prioritize the 75% off sale over new iPhone 18 case announcements.
• Expanded the footer navigation to include direct links for Samsung, Google Pixel, and Android cases.
• Removed specific promotional text for the "Find Your Sweet Spot" CandyShell Icon campaign from several sections.

Speck is aggressively clearing out inventory with a deep discount sale. They are targeting customers who are not upgrading their phones but want to refresh their current device's look.

• Renamed "Presidio Fold for iPhone Ultra" to "Presidio for iPhone Duo" in the homepage carousel.
• Corrected grammar in the hinge protection description by adding an apostrophe to "iPhone’s."
• Fixed a truncated link for "Bluetooth Speakers & Earbuds" in the footer navigation.

The company is refining the naming convention for its foldable device protection. This suggests a shift in how they categorize or market cases for dual-screen or foldable hardware.