What Soogle changed

• Removed the text: "Over 1,000+ SEO agencies, companies and individual marketers growing with us."
• The footer still contains a similar reference ("join +1,000 Businesses"), but the primary social proof headline in the data section was deleted.

The removal of a specific customer milestone ("Over 1,000+ SEO agencies") might suggest a shift in marketing strategy or a cleanup of unverified claims.

• The "Visibility" growth metric was updated from +1% to +12.4%.
• The word "Scene" was removed from the top of the page.
• Minor text cleanup occurred at the bottom of the page.

The competitor is showcasing higher growth percentages in their data dashboard, which may make their SEO results look more impressive to potential customers.

• Updated the description for NAP & Directory Backlinks.
• Changed the source description from "high-authority domains" to "directory domains."
• Minor text truncation occurred at the end of the page.

The product is shifting how it describes its link-building sources. By moving away from the term "high-authority" and focusing on "directory domains," they are being more specific about where their SEO data and links come from.