What Solidcore changed

• Removed the "new client special" offering 2 weeks of unlimited classes.
• Removed the "Membership Perks" section, which detailed partner discounts, free guest passes, and early schedule access.
• Replaced the "Explore our exercises" link with a direct "Book now" call to action.

[solidcore] is shifting away from aggressive introductory discounting and membership perk transparency on their main page. This suggests a move toward direct booking and potentially higher friction for new customer acquisition, or a pivot to focusing on their new "ascend" studio format.

• Introduced "[solidcore] ascend" and the "Strong50" class format, starting at the Manhattan West studio.
• Added a new client special offering 2 weeks of unlimited classes.
• Replaced a massive list of studio addresses and coordinates with a streamlined "Find a studio" call to action.
• Added a "Membership Perks" section highlighting partner discounts, guest passes, and early schedule access.
• Included a new section for the "monthly muscle focus calendar" to explain their workout programming.
• Promoted the mobile app for booking and membership management.

The company is expanding its product line with a new class type called Strong50 under the "ascend" brand. They are also shifting their homepage focus from a long list of locations to a conversion-focused layout that highlights a new client trial and membership perks.

• Added a new studio location in Mount Pleasant, South Carolina.
• Added a new studio location in Union Market, Washington, DC.
• Added a new studio location in Closter, New Jersey.
• Removed the studio location in Durham, North Carolina.
• Updated the address format for the North Wales, Pennsylvania studio.
• Renamed the "14th & U" studio to "14th and U" in Washington, DC.
• Truncated or modified the Texas studio list (Rice Village and Southlake entries were altered).

[solidcore] is expanding its physical footprint into new neighborhoods and states. This shows they are growing their community and targeting new customer bases in specific local markets.