What Sol de Janeiro changed

• Added a "Holiday Gift Guide" and "Limited Edition Sets" to the main navigation menu.
• Changed the primary homepage hero from the "Intense Perfume Mist Collection" to "Fragrance & Body Care Sets."
• Replaced the "Spark a mood" candle section with a "Perfect for gifting or getting" promotional area.
• Introduced several new holiday-specific products including "Sol Many Options" ($150) and "Sol to the World" ($239).
• Updated the top announcement bar to highlight "Free Sample With Every Order" and "Bundle & Save" instead of warehouse delay notices.

The brand is shifting its focus from individual product launches to holiday shopping. By highlighting "Value Sets" and "Gifting," they are trying to increase the average amount of money each customer spends during the winter season.

• Added a new "Intense Perfume Mist Quad" bundle for $116, replacing the previous Trio.
• Introduced the new Cheirosa 91 Intense Perfume Mist ($34).
• Added a site-wide banner warning that the warehouse is temporarily closed for a system update, causing shipping delays.
• Updated the "Sol Passport Rewards" section with new redemption options, including Cheirosa 59 and Rosa Charmosa products.
• Added "Value" callouts (e.g., "$36 Value") to holiday gift sets like Sol & Cheer.
• Changed the featured homepage collection from "Intense Perfume Mists" to the "Cheirosa Candle Collection."

The brand is expanding its new "Intense" fragrance line with a larger bundle and a new individual scent (Cheirosa 91). They are also notifying customers of shipping delays due to a warehouse system update, which could impact short-term customer satisfaction.

• Added a new "Cheirosa Candle Collection" section to the homepage.
• Introduced a "Choose Your Cheirosa Candle Bundle" where customers get 20% off for buying three candles.
• Replaced the "Fall Haul" promotion with a candle-focused marketing banner.
• Added a "Limited Edition Sol Tote & Perfume Mist Collection" priced at $199.
• Removed the "Sol Many Options" perfume set from the featured arrivals list.
• Updated navigation links to prioritize the new candle category.

The brand is moving beyond body care and perfume into home fragrance. This expands their reach into the lifestyle and home decor market, giving customers more ways to use their favorite scents.