What Social+ changed

• Removed testimonial and case study link for The 1916 Company (Retail/Luxury).
• Removed testimonial and case study link for Syngenta (Enterprise/Agri-tech).
• Removed testimonial and case study link for Winner (Gaming/CRM).
• The "Real results" section now only features one testimonial from Betgames.

The removal of specific testimonials from The 1916 Company, Syngenta, and Winner reduces the visible proof of their success in retail, agriculture, and gaming sectors. This might indicate expired permissions or a shift in which industries they want to highlight.

• Added a testimonial from Syngenta about connecting farmers into a digital community.
• Added a testimonial from Winner highlighting increases in app retention and daily active players.
• Added a testimonial from Betgames focusing on the ease of conversation and quick technical integration.
• Added links to three new full-length customer stories.

Social.plus is strengthening its social proof by showcasing successful integrations in new industries like agriculture (Syngenta) and gaming (Winner, Betgames). This helps them prove their tools work for more than just standard retail or fitness apps.

• Replaced a testimonial from Betgames with one from The 1916 Company.
• Updated the featured customer story link to point to The 1916 Company.
• Changed the spokesperson from Adam Lahouiri (Head of Product) to Connor Einertson (Senior Product Manager).
• Updated the section sub-headline to focus on "turning engagement into growth" instead of "accelerating app growth."

The company is shifting its social proof from a gaming/betting focus to a luxury retail and community-driven brand. The new testimonial emphasizes "organic conversations" and "celebrating purchases" rather than just quick integration and service.