What Snov.io changed

• Removed "Drip Campaigns," "Multichannel Outreach," and "Email Sequences" from the "Automate outreach" navigation section.
• Added "Cold Email Outreach" as a single replacement link in that same section.

Snov.io is consolidating how they describe their outreach tools. By replacing three specific terms with one broad category, they may be trying to make their product menu easier to read or focusing their SEO on the term "Cold Email Outreach."

• Updated the navigation menu to point "Drip Campaigns," "Multichannel Outreach," and "Email Sequences" to a single URL: snov.io/cold-email-outreach.
• Changed the "Launch campaign" button link in the Multichannel campaigns section to the new unified outreach page.
• Removed links to specific sub-pages like /email-drip-campaigns and /cold-email-software from the main product list.

Snov.io is simplifying its website structure. They are moving away from separate pages for "Drip Campaigns," "Multichannel Outreach," and "Email Sequences" to one unified "Cold Email Outreach" page. This suggests they want to focus their marketing and SEO power on one main outreach product.

• Added "Data Enrichment" as a new product category under the "Find leads" navigation menu.
• Linked the new menu item to a dedicated data enrichment page.

Snov.io is expanding its lead generation capabilities beyond just finding new contacts. By adding data enrichment, they are helping users update and complete information for their existing lead lists.