What Smsbump changed

• The entire website was replaced with a "Lifecycle End Notice."
• All product features, integrations, and case studies were removed.
• The SMS dashboard and background services are no longer active.
• The site now only directs visitors to Yotpo’s Loyalty and Reviews products.

The product has reached its end of life. The dashboard and all background services are now turned off. This leaves a gap in the market for users who need SMS marketing tools.

• Removed the generic "Ask me anything" AI chat prompt.
• Added "Meet Our Yotpo AI Experts" section.
• Introduced specific AI roles: The Reviews Expert, The Loyalty Expert, The AI Visibility Expert, and The Enterprise Expert.
• Updated descriptions for these roles to focus on strategy and solutions rather than just answering questions.

The company is moving away from a generic AI chat interface. They are now positioning their AI as a group of specialized experts for reviews, loyalty, and enterprise needs.

• Added a newsletter opt-in checkbox and lead form fields near the top of the page.
• Inserted a new "We care about your privacy" cookie consent and data usage section.
• Added a secondary lead capture form in the footer area.
• Included a reCAPTCHA notice to protect their new sign-up forms.

The company is making it easier for visitors to sign up for news and demos directly from the main page. This suggests a stronger focus on capturing leads early in the browsing process.