What SmartLinks changed

• Updated managed investment social proof from +12M€ to +20M€.
• Increased the number of B2B companies served from +80 to +100.
• Rebranded the "Quick Scan" lead magnet to "Avaliação gratuita" (Free evaluation).
• Expanded the product scope to include "pós-venda" (post-sales) in the main value proposition.
• Updated the main headline to include "Consultoria de marketing digital" (Digital marketing consultancy).

The competitor is signaling significant growth and higher authority by updating their social proof metrics and broadening their service description to include post-sales support.

• Introduced the "Digital Scale System," a framework connecting marketing, sales, and data.
• Added a "SmartBOP" diagnostic tool as the entry point for new clients.
• Defined specific target customer criteria (B2B, €600k+ annual revenue, long sales cycles).
• Added a "Not for you if..." section to filter out low-budget or short-term clients.
• Updated the homepage with specific performance stats (e.g., +40% qualified meetings).
• Replaced technical cookie/privacy text with full marketing copy and client testimonials.

The competitor has shifted from a general service provider to a productized "system" approach. They are now targeting larger B2B companies (over €600k revenue) with a structured three-step methodology rather than just selling individual marketing tasks.

• Updated HubSpot integration to use EU-based content domains (hubspotusercontent-eu1.net).
• Modified Google Analytics cookie configurations, specifically consolidating how device and behavior data is sent.
• Removed several Usercentrics consent management cookies and trackers.
• Adjusted the total number of tracking scripts, including a reduction in YouTube-related tracking elements.
• Reorganized the technical descriptions and storage durations for marketing and statistical cookies.

Smartlinks has modified its tracking infrastructure, specifically changing how it handles HubSpot and Google Analytics data. This suggests a shift in their marketing attribution or a migration to different regional data servers.