What Smartlead changed

• The Pro plan ($94/mo) email limit dropped from 150,000 to 90,000 monthly emails.
• The Custom plan was replaced by two new tiers: Unlimited Smart ($174/mo) and Unlimited Prime ($379/mo).
• The term "active leads" was changed to "contacts" across all plan descriptions.
• The number of businesses using the tool was updated from 31,000 to 100,000.
• Added a mention that annual billing saves 17% on all plans.

Smartlead has significantly lowered the monthly email limits on its mid-tier plan and introduced new high-tier options. They are also claiming a much larger customer base to build trust.

• Long customer testimonials have been shortened.
• A "See Full Review" link was added to the end of each truncated testimonial.
• Over 20 individual customer quotes were updated to this new shorter format.

The website now uses truncated testimonials with links to full reviews. This suggests they are prioritizing a cleaner page layout while still providing social proof for potential customers.

• Added a new section titled "Built for AI."
• Introduced "Smartlead MCP" which lets users manage campaigns and leads by typing commands to an AI assistant.
• Added support for 170 specific actions across campaigns, leads, analytics, and the inbox via AI tools.

Smartlead is moving toward an "AI-native" workflow. By adding Model Context Protocol (MCP) support, they allow users to control their email outreach using natural language through AI assistants rather than just a manual dashboard.