What Smarte changed

• The total number of contacts listed in the GTM Platform section changed from 289M+ to 285M+.
• The contact counter in the statistics section was updated from 289M+ to 285M+.

The company lowered its public contact database count by 4 million records. This suggests a data cleanup or a shift in how they verify and report their total reach to potential customers.

• Increased the number of tracked technology changes from 64K+ to 69.6K+.
• Updated the technographics counter in the "For Sellers" section to reflect the new 69.6K figure.
• Added a link to "Update cookies preferences" at the bottom of the page.

SMARTe is expanding its data coverage, specifically how many technology changes and signals it can track. This makes their "Signals" product more competitive for sales teams targeting specific software users.

• Added a new "Trusted by Enterprises" label above the main product section.
• Added a specific mention of having a "transparent renewal policy" at the end of their FAQ.

The competitor is shifting its positioning to target larger companies. They are also emphasizing fair contract terms to win over customers unhappy with industry-standard billing practices.