What Skysmart changed

• Removed the "Login" section from the top navigation menu.
• Removed the direct link to the "Personal Cabinet" (id.skyeng.ru).
• Removed the link to "Skysmart Class" (edu.skysmart.ru).
• The countdown timer for the 50% discount updated its seconds value (rendering noise).

Removing direct access to the personal cabinet and teacher portal from the main page might indicate a shift in how users are expected to interact with the site, or a simplification of the landing page to focus purely on new sales.

• Added several new video testimonials (Videos 34-36) featuring students talking about web development and math.
• Updated the seasonal marketing copy to transition from "September" to "October" for their gift promotion.
• Updated the legal links for personal data processing and advertising consent.
• Removed the cookie consent banner from the main view.
• Changed the form field label from "Choose product" to "Choose subject."

The school is doubling down on social proof by adding more student success stories, specifically focusing on web development and math results to build trust with parents.

• The expiration date for the "SMOGU" promo code moved from September 14 to September 29.
• The text describing the 50% discount offer was updated to reflect the new September 30 deadline.
• The main call-to-action button text changed from "Промокод СМОГУ" (Promo code SMOGU) to "Забрать скидку" (Claim discount).
• The countdown timer was reset to zero.

The competitor is extending their "Back to School" promotion by two weeks. This suggests they are trying to capture more late-September enrollments or that the initial campaign needed more time to hit targets.