What Skrapp changed

• Added a detailed FAQ section covering pricing, GDPR compliance, and data accuracy.
• Launched a new resource library including an Email Glossary, Sales Glossary, and Business Directory.
• Updated the navigation menu to highlight specific tools like "Sales Navigator Email Finder" and "Company Search."
• Added a "Compare alternatives" section to the footer to target users looking at other tools.
• Included direct links to video tutorials and customer success stories.

The competitor is significantly expanding its content footprint to capture more search traffic and answer common sales objections directly on the homepage.

• Added AI-powered seniority, department, and buyer-intent tagging to the bulk enrichment tool.
• Simplified the homepage by removing the top navigation menu and footer links.
• Shortened the main product headlines to be more concise.
• Removed the FAQ text content, leaving only the section header.
• Updated the bulk enrichment description to highlight the ability to process up to 250,000 contacts at once.

Skrapp.io is moving beyond simple email finding by adding AI to categorize leads. This helps sales teams prioritize who to contact first based on seniority and intent, making the tool more useful for complex sales workflows.

• Added a large visual section showing a simulated LinkedIn search with email results.
• Added a "Everything you need to grow your pipeline" section highlighting three core pillars: Lead Finder, LinkedIn Extension, and Enrichment.
• Added detailed descriptions for the B2B lead database, including its size of 200M+ contacts and 40M+ companies.
• Included specific feature bullets about filtering by job title, industry, and location.

The website now shows exactly how the tool looks and works inside LinkedIn and its own dashboard. This helps potential users understand the product value faster before they sign up.