What Skinfinity changed

• Added a massive navigation menu listing over 25 specific medical aesthetic treatments.
• Introduced new service categories including Facial Micro-surgery, Firming and Lifting, Laser Therapy, and Beauty Maintenance.
• Added specific product links for brands like XEOMIN, Sculptra, Juvelook, and Thermage FLX.
• Included a new blog section ("Talk About Heart") with educational articles on skin spots and facial aging.
• Added official medical institution legal disclaimers and direct contact information including email and Line@ links.

The competitor has significantly expanded their website to include detailed pages for dozens of specific medical aesthetic treatments. This improves their search engine visibility and makes it easier for patients to find specific procedures like Ultherapy or Botox.

• Added a new 5-star review from "Angel Chen" praising Dr. Huang for being meticulous and not pushy.
• Removed an older review from "Jenny C" dated September 24.
• Updated the display dates for five existing reviews to make them appear more recent (mostly changing to October 4 and October 10).
• Reordered the testimonial list to feature the newest "no-sell" experience at the top.

The clinic is refreshing its social proof by adding a new review for Dr. Huang and updating the dates and order of existing patient feedback to appear more current.

• The total number of reviews increased from 914 to 1.3K.
• Six featured customer testimonials were replaced with newer reviews.
• The new reviews specifically mention "Botox," "Sylfirm X," and "AestheFill" treatments.
• Review dates were updated to future-dated placeholders (October 2026), likely a system display error or sorting adjustment.
• Specific staff members like "Vicky" and "Dr. Lin" are now highlighted in the new testimonials.

The clinic updated its social proof by refreshing featured reviews and increasing the total review count from 914 to 1.3K. This makes the clinic appear more popular and active to new patients.