What Simple Strat changed

• The review count in the header increased from 165 to 174 reviews.
• The star rating remains at a perfect 5/5 stars.

The competitor is actively growing their social proof and reputation within the HubSpot ecosystem. A higher review count reinforces their status as a top-tier partner and can influence potential clients who compare agencies based on volume of successful outcomes.

• Removed the "Call to Action" links following Step 1 and Step 2 of their process section.
• Removed the final "Ready to transform" button and link at the bottom of the page.
• Deleted a short sentence about expert workflow tips from the footer area.

The competitor has removed several "Call to Action" buttons and a final sign-up prompt from their service page. This might suggest they are testing a cleaner layout or changing how they want potential clients to contact them.

• Added a call-to-action link after Step 1 (Ensure a Strong Foundation).
• Added a call-to-action link after Step 2 (Streamline and Optimize Processes).
• Added a call-to-action link after Step 3 (Continually Enhance and Grow).
• Added a final call-to-action link at the very bottom of the page.

The competitor is making it easier for visitors to start a project at every stage of their service description. This may increase their lead conversion rate from the homepage.