What Simple Analytics changed

• Added a "Free forever" plan that requires no credit card to start.
• Introduced a 30-day data retention limit for free users; data older than 30 days is now deleted unless the user upgrades.
• Added a detailed FAQ section explaining the difference between their 14-day self-serve trial and their 30-day "Proof of Concept" for enterprise users.
• Clarified pricing mechanics, including how they handle traffic spikes using a three-month rolling average.
• Added Bitcoin as a payment method (with a 10% surcharge).
• Removed marketing copy focused on "seeing traffic Google Analytics misses" in favor of operational and pricing FAQs.

The product is shifting from a trial-only model to a "freemium" model. This lowers the barrier for new users to switch from Google Analytics, though the free version has a strict 30-day data history limit.

• Removed two large sections of customer logos from the homepage.
• Deleted mentions of government clients including the UK Government and Scottish Government.
• Removed enterprise and tech logos such as Bloomberg, Hyundai, Michelin, Sketch, and Polkadot.
• Removed agency and media logos including Havas Media Group and F.A.Z. Kaufkompass.

The removal of high-profile logos like the Bank of England, Hyundai, and Michelin may indicate a change in their brand permissions or a shift in how they display social proof to potential customers.

• Added two new sections featuring logos from major organizations including Bloomberg, Michelin, Hyundai, and the UK Government.
• Rebranded the comparison section from "The measurement difference" to "The consent gap."
• Expanded the list of featured customers to include Havas Media Group, Trustly Bank, and the Scottish Government.

Simple Analytics is moving upmarket by showcasing high-trust customers like the Bank of England and Hyundai. They are also using more aggressive language ("the consent gap") to highlight data loss in Google Analytics.