What Siena changed

• Added a new blog post and feature announcement for "Siena Social Agent: The AI Agent for Social Media Management."
• Removed the blog post link for "Introducing Docs: the Operating System for your brand's knowledge" from the featured blog section.

Siena is expanding its AI agent capabilities beyond traditional customer support and into social media management. This suggests they are moving toward a more complete "operating system" for brand interactions by automating engagement on social platforms.

• Added a prominent announcement about raising a $17M Series A to build the "Agent of Record" for consumer brands.
• Updated the blog section to feature the funding news by Andrei Negrau.
• Modified navigation links, specifically updating the "Order Tracking" and "Video" destination URLs.
• Removed a reference to a past "AI Lab in NYC" event from the blog feed.

Siena has secured significant capital to expand its "Agent of Record" vision for consumer brands. This funding likely signals an upcoming push for market share, new feature development, and more aggressive sales efforts in the e-commerce AI space.

• Added a prominent announcement banner about raising a $17M Series A round.
• Updated the blog section to feature "Ask Siena," a new AI agent builder for customer intelligence.
• Removed an older blog post featuring a HexClad case study from the homepage feed.
• Updated the "Careers" link to point to a native siena.cx page instead of an external Ashby job board.

Siena now has significant capital to accelerate product development and market expansion. They are positioning themselves as the "Agent of Record" for consumer brands, signaling a move toward becoming a central infrastructure layer rather than just a support tool.