What SideShift changed

• Added a "Careers" link to the main navigation under the Resources section.
• Added a "Careers" link to the footer menu.
• Updated the video gallery by shifting the sequence of featured UGC videos (e.g., Video 42 was replaced by Video 43, and a new Video 76 was added at the end).
• Linked the new Careers sections to an external Ashby job board.

The company is expanding its team and refreshing its social proof. Adding a careers section suggests business growth, while updating the video gallery keeps their "real content" examples current for potential customers.

• Added over 30 new video examples to the "Real creators, real content" section.
• Expanded industry coverage in the video gallery to include more specific tags like "Finance · Instagram" and "Education · TikTok."
• Updated the video numbering sequence, replacing older videos (25-41) with a much larger set (42-75).
• A minor text truncation occurred in the pricing table support section.

The platform is significantly expanding its social proof by showcasing a wider variety of content across different industries like Finance, Health, and Education. This helps potential customers see exactly what kind of work they can expect for their specific niche.

• Added a "Managed" service section with a starting budget of $20,000 per month.
• Added a link to a new ROI calculator tool for campaign planning.
• Updated the "Real creators, real content" section with a new set of video examples (Videos 25-41).
• Added a new testimonial section featuring video interviews with agency founders and partners.
• Added "Save 30% with annual billing" text to the pricing section.

SideShift is moving upmarket by offering a fully managed service for high-budget brands. They are also adding tools like an ROI calculator to help justify these larger spends to potential customers.