What Shop changed

• Removed the "Bathroom FAQ" section which featured a long article about small bathroom layout planning.
• Added a new "User Reviews" section featuring a 4.8-star rating.
• Included over 20 specific customer testimonials praising their customer service, installation quality, and product texture.
• Highlighted specific staff members and the professional behavior of their installation technicians.

The competitor is shifting from educational blog content to social proof. By showcasing high ratings and specific praise for their service and installation, they are trying to build faster trust with shoppers and reduce buying hesitation.

• Removed the "User Reviews" section which featured multiple customer testimonials and a 4.8-star rating.
• Added a "Bathroom FAQ" section featuring a long-form guide on planning small bathroom layouts.
• The new content focuses on technical advice, such as measuring door swings, pipe placement, and movement space for small renovations.

The competitor is shifting from social proof to educational content. By providing detailed guides on small bathroom planning, they are positioning themselves as experts to capture customers in the early research phase.

• Added new customer reviews highlighting professional service, parking convenience, and budget flexibility.
• Replaced several older reviews with more detailed testimonials about installation quality and long-term maintenance support.
• Updated reviewer names and rearranged the order of existing testimonials.
• Removed a group of short, older reviews to make room for more descriptive customer stories.

The competitor is refreshing their social proof by adding new positive feedback that emphasizes professional installation, transparent pricing, and a wide range of product options.