What Ships Ahoy Travel changed

• Added a new 10-day Egypt, Greece, and Turkey group sailing for June 2027 starting at $3,400.
• Added a specific list of inclusions: unlimited WiFi, tips, soda/water, fitness classes, dining, and entertainment.
• Added a new tagline: "The top choice for booking Virgin Voyages adults only cruises."
• Fixed a typo in the lead capture form from "heard" to "hear."

The competitor is now booking high-ticket, exotic itineraries nearly three years in advance. They are also explicitly listing "included luxuries" to justify their pricing and positioning themselves as the top choice for Virgin Voyages.

• Removed the "Alaska 2026" group sailing section including the $1,043 starting price.
• Removed the "Egypt 2027" group sailing section including the $3,400 starting price.
• Removed the "Host a Group Sailing" call-to-action section.
• Removed the Instagram feed integration and several promotional images detailing 2028 Mediterranean itineraries.
• Removed direct links to Virgin Voyages' wedding packages and booking portal.
• Simplified the "Get a Quote" form by removing required field markers and several navigation links.

The competitor has removed detailed pricing and dates for their 2026 Alaska and 2027 Egypt group trips. This could mean these trips are sold out, being rescheduled, or the company is shifting away from displaying fixed-price group packages on their homepage.

• Added Summer 2028 Europe itineraries featuring 17 new routes and 41 sailings.
• Introduced new port destinations including Portofino, Ravenna, Koper, and Venice.
• Added a section promoting a new "Virtual Dining Queue" feature for Virgin Voyages ships.
• Updated the website navigation with a full header and footer menu.
• Added social media links for YouTube and TikTok.
• Included a new Instagram feed section showing recent travel updates and "Sailor Loot" offers.

The competitor is now booking trips three years in advance. They are also highlighting new technology like virtual dining queues to attract travelers who dislike waiting in lines.