What Shiftbase changed

• Added Mapbox as a new statistics provider with two new tracking cookies.
• Added a new HubSpot "do not track" cookie to the Necessary category.
• Reduced the number of Cloudflare tracking cookies (_cfuvid and __cf_bm) across their subdomains.
• Removed Amazon as a cookie provider from the Necessary list.
• Added new Wistia pixel trackers to the Marketing category.
• Updated the total count of cookies in the Necessary (decreased), Statistics (increased), and Marketing (increased) categories.

Shiftbase has modified its tracking infrastructure, adding Mapbox for location-based statistics and adjusting how it uses HubSpot and Cloudflare. These changes suggest updates to their analytics stack and how they manage user data across their subdomains.

• Added a new link for a Data Subject Request (DSR) form in the cookie consent area.
• Updated the storage duration for the "HUBLYTICS_EVENTS_53" marketing cookie from "Session" to "Persistent."
• Modified the technical description and asset paths for Cloudflare security cookies.
• Truncated or modified technical logging labels for YouTube embedded content.

Shiftbase is updating its privacy compliance tools. Adding a direct link for data requests suggests they are tightening their GDPR or privacy workflows, which is important for HR software handling sensitive employee data.

• Added a new Microsoft tracking cookie (MR) for advertisement preferences.
• Updated HubSpot tracking to include a new pixel tracker (__ptbe.gif).
• Removed several Google and YouTube tracking scripts, including _grecaptcha local storage.
• Reconfigured Arcade software tracking to use HubSpot feedback domains.
• Increased Cloudflare security/load-balancing coverage across more subdomains.

Shiftbase is adjusting how they track users and measure marketing success. They have added new Microsoft tracking tools and changed how they use HubSpot and Arcade software. This suggests they are fine-tuning their ad targeting and lead attribution.