What Setcard changed

• The link to "PARLEO TEKNOLOJİ" was removed from the main "SETCARD" dropdown menu.
• The link to "PARLEO TEKNOLOJİ" was removed from the mobile navigation menu.
• The link to "PARLEO TEKNOLOJİ" was removed from the website footer under the corporate section.

Setcard has removed a technology partner or subsidiary from its main navigation and footer. This could signal a change in their corporate structure, a partnership ending, or a consolidation of their technology brands.

• Added a detailed cost comparison table showing Setcard vs. Cash payments.
• Included specific tax exemption categories like Income Tax, Stamp Tax, and SGK Premiums.
• Added a "100 Person Cost Table" showing a monthly saving of over 311,000 TL compared to cash.
• Expanded the navigation menu to include specific categories for Flexlife, Gift, and Fuel cards.
• Added a new "Campaigns" section featuring partnerships with Miles&Smiles and retail brands.
• Introduced a language switcher for Turkish and English.

The competitor is now showing exact monthly and yearly cost savings for employers. They are positioning their meal card as a direct way to avoid high taxes and social security premiums associated with cash payments.

• Added new content regarding the 2026 meal allowance tax exemption limits.
• Redesigned the homepage to focus heavily on the Setcard Mobil application features, including QR code payments and live balance tracking.
• Removed a large amount of legacy navigation links and footer text, resulting in a significantly shorter page length.
• Updated the "Tax Advantage Calculator" section with a more streamlined layout.
• Added a new promotional slide for the Miles & Smiles partnership.

Setcard is positioning itself early for the 2026 fiscal year by updating its tax benefit calculations and blog content. This helps them capture search traffic and leads from businesses planning their future employee benefit budgets.