What ServiceTitan changed

• Added new performance indicators: "Service agreement growth," "Return customer rate," and "Potential revenue growth."
• Added a new section header: "Trusted by the trades. Backed by solid reviews." to emphasize social proof.

ServiceTitan is shifting focus toward long-term revenue stability. By highlighting service agreement growth and return customer rates, they are signaling to contractors that their software is a tool for building predictable, recurring income rather than just managing one-off jobs.

• Added three new value-driven bullet points to the Proposal Builder section: "Service agreement growth," "Return customer rate," and "Potential revenue growth."
• Minor text adjustments to the transition paragraph following the Proposal Builder description.

ServiceTitan is shifting focus from just "creating proposals" to the specific business outcomes those proposals drive. By highlighting service agreement growth and return customer rates, they are positioning their tool as a revenue engine rather than just a document creator.

• Added three new value-driven labels to the Proposal Builder section: "Service agreement growth," "Return customer rate," and "Potential revenue growth."
• Added a new section header: "Trusted by the trades. Backed by solid reviews."
• Updated the closing call-to-action text to emphasize support for commercial, construction, and residential contracting businesses.

ServiceTitan is shifting its messaging from simple tool descriptions to outcome-based selling. By highlighting "Service agreement growth" and "Return customer rate" directly under their proposal tool, they are signaling to contractors that their software is a revenue engine, not just a digital clipboard.