What ServiceNow changed

• The industry category "Consumer Packaged Goods" was renamed to "Consumer Goods" in the navigation menu.
• A broken link for the "Livestream" events section was updated with a more complete URL path.

The company is simplifying its industry terminology. Moving from "Consumer Packaged Goods" to "Consumer Goods" suggests a broader market focus beyond just packaged items, potentially targeting a wider range of retail and manufacturing clients.

• Added "Financial Services Operations for Banking" as a dedicated product for onboarding and servicing.
• Added "Financial Services Operations for Insurance" focused on personalized claims and policyholder servicing.
• Removed the generic "Financial Services Operations" product listing.
• Removed "Sales CRM for Technology Providers" and "Sales CRM for Telecommunications" from the CRM solutions menu.
• Added a new "Livestream" section under Events for product news and customer stories.

ServiceNow is moving from general financial services tools to specific products for banking and insurance. This shows they are targeting deeper industry-specific workflows rather than broad solutions.

• Renamed "Sales and Order Management" to "Sales CRM" across multiple product categories.
• Renamed "Sales and Order Management for Technology Providers" to "Sales CRM for Technology Providers."
• Renamed "Sales and Order Management for Telecommunications" to "Sales CRM for Telecommunications."
• Updated the Demo Library link from a specific "demonow" page to a general "demos" landing page.
• Fixed a text truncation issue in the "Community events" description.

ServiceNow is shifting its product positioning to compete more directly in the CRM market. By using the term "Sales CRM," they are targeting a broader audience that looks for traditional sales tools rather than just back-end order management.