What SE Ranking changed

• Added "AI Search" tracking (prompts and LLM sources) directly into Core and Growth plans.

• Updated the pricing table to show specific limits for "GEO research" and "AI prompts" (e.g., 100 prompts/day on Core).

• Introduced a new "Enterprise" tier with flexible terms and custom limits.

• Added a detailed FAQ section covering migration, seat sharing, and plan bundling.

• Updated language navigation links to point directly to subscription pages.

• Added a specific "API Demo" request section with expert consultation.

• Removed the Perplexity Tracker from the AI Search Toolkit menu.

• Expanded the footer with new links for What’s New, Testimonials, Academy, Competitors, and FAQ.

• Updated the "Agency Success Kit" section to emphasize support for the full client management cycle.

• Added specific integration mentions for Make.com and n8n in the platform features list.

• Refined various headlines and descriptions to emphasize "AI-Ready" data and cross-channel context.

The competitor is moving beyond traditional Google tracking to include AI platforms like ChatGPT and Perplexity in their standard pricing. This makes their base plans more attractive to agencies who need to report on "AI visibility" without paying for expensive add-ons.

The removal of Perplexity from the AI Search Toolkit suggests a shift in how the platform prioritizes specific AI search engines. It may indicate a change in data availability or a strategic refocusing on ChatGPT and Gemini.

• Added AI search limits (100-250 daily prompts) and MCP access to standard Core and Growth plans.
• Introduced a bundle discount (20% off) for Planable, their social media management partner.
• Added a new "Enterprise" tier with custom limits and full API integrations.
• Launched a comprehensive FAQ section addressing migration, refunds, and seat sharing.
• Updated language links to point directly to subscription pages.
• Added "Free migration" as a primary incentive for annual subscriptions.

The competitor is shifting its value proposition from traditional SEO to "GEO" (Generative Engine Optimization). By including AI prompts and MCP access in standard plans, they are making AI search visibility a baseline feature rather than a premium add-on.

• Added four new API products to the navigation: Rank Tracker API, Website Traffic API, Website Audit API, and AI Visibility API.
• Removed several resource links from the footer, including What’s New, Testimonials, Webinars, Academy, and Competitors.

SE Ranking is expanding its developer offering to allow businesses to pull more granular data—like AI search visibility and website audits—directly into their own custom tools and dashboards.