What SEO Site Checkup changed

• Added a new "Visual SEO Analysis" feature section.
• Introduced homepage design scoring based on six key metrics.
• Added friction point identification for visitor paths to action.
• Included a prioritization system that ranks fixes by effort and impact.

The tool is moving beyond technical code audits to analyze how humans and AI perceive website design and user experience.

• Replaced an article about Microsoft AEO/GEO reports with a new guide on content distribution for Google AI search.
• Replaced a post about content failure with a new guide on fixing AI Overview errors.
• Replaced a guide on brand subreddits with a new article about using Claude Code for small business SEO.
• Updated all featured article dates to October 9, 2026.

The competitor is shifting their content strategy to focus heavily on AI search optimization, Google AI Overviews, and developer tools like Claude Code. This suggests they are positioning themselves as the primary resource for "AI SEO" rather than just traditional search.

• Added a comprehensive FAQ section with eight specific questions and answers.
• Clarified that white-label reports are only available on Website and Professional plans.
• Highlighted a 7-day free trial that includes a personalized 30-minute onboarding call.
• Detailed exactly what is included in their "AI visibility tracking" feature.
• Added a link to a new competitor comparison page.

The competitor is addressing common sales objections directly on their homepage. By clarifying plan flexibility, white-labeling, and their specific AI tracking features, they are trying to reduce friction in their sign-up flow and differentiate themselves from traditional SEO tools.