What SEOPro AI changed

• Added a new "MCP Server" feature that allows users to run research and publishing from Claude or ChatGPT.
• Simplified the homepage by removing long sections about "SEO Challenges" and "Problems & Solutions."
• Replaced the "How it Works" section with a streamlined three-step setup guide.
• Updated the list of supported AI models to include Grok.
• Moved detailed feature descriptions (Backlinks, Indexing, Social) to separate sub-pages, replacing the long-form text on the main page with short summaries.
• Updated the "websites onboarded" count from 1,649 to 1,096 (likely a shift from "total users" to "active onboarded sites").

The product is moving beyond a standalone dashboard. By adding an MCP (Model Context Protocol) server, users can now trigger SEO workflows directly inside their favorite AI chat interfaces. This makes the tool more accessible for power users who live in Claude or ChatGPT.

• Removed the $1 trial offer from all three pricing tiers (Ultra, Premium, and Pro).
• Added "Billed today" text to the annual payment descriptions.
• Reorganized the layout of the annual savings text to highlight the total yearly cost more clearly.

The company is shifting away from low-cost entry points. By removing the $1 trial and emphasizing the "Billed today" annual savings, they are likely trying to increase upfront revenue and filter for higher-intent customers.

• Changed the heading level for "AI SEO Tools for Content Marketing" from a level 5 heading (#####) to a level 4 heading (####).

The competitor is refining the visual hierarchy of their "How it Works" section. Changing a heading from H5 to H4 suggests they want to make the specific content planning examples more prominent to potential users.