What Seobility changed

• Added a name and job title ("Robert S. CMO, Small Business") to an existing customer testimonial.

The addition of a Chief Marketing Officer (CMO) attribution to an existing quote suggests the competitor is trying to appeal to higher-level decision-makers rather than just solo users or small business owners.

• Added a new section titled "Recommended by industry professionals."
• Added a testimonial from Brian Dean (Backlinko) calling it the "#1 recommended Site Audit Tool."
• Added a testimonial from Matt Diggity (Diggity Marketing) praising its technical SEO capabilities.
• Added a testimonial from Matthew Woodward (Search Logistics) highlighting the tool's speed and ease of use.

The site is moving from generic customer reviews to using "big names" in the SEO industry. This builds much stronger trust and authority for their brand compared to using anonymous or small business testimonials alone.

• The top navigation menu containing links to Features, Pricing, and Resources was removed.
• Detailed sections for Website Audit, Ranking Monitoring, and Backlink Monitoring were deleted.
• The entire footer section with company information and social media links was removed.
• Industry professional testimonials from Brian Dean and Matt Diggity were deleted.
• The language switcher (English, German, Spanish) was removed.

The website has removed its entire navigation menu, detailed feature descriptions, and footer links. This looks like a major site redesign or a technical error during a deployment that has stripped away most of the page content.