What Sender changed

• Added a 14-day free Pro trial to the existing "Free Forever" plan.
• Added a new "Start With Free Plan" button to the main hero section.
• Added text clarifying that no credit card is required to start.
• Added a note that users can stay on the free plan or upgrade after the 14-day trial ends.

Sender is trying to get new users to try paid features immediately. By giving a Pro trial to everyone who signs up for the free version, they hope to show more value early and convert users to paying customers faster.

• Added a new list of core features to the main dashboard section.
• Introduced "MCP Server" as a new technical offering.
• Explicitly listed SMS marketing, Lead capture, and Segmentation in the new feature breakdown.

Sender is expanding its technical capabilities beyond standard email marketing. Adding an MCP (Model Context Protocol) Server suggests they are building tools for AI agents to interact with their platform data.

• Removed the "Bonus email marketing features" section, including links to the A/B testing and HTML builder pages.
• Removed the "Get started in 5 minutes" step-by-step guide.
• Added a large testimonial section featuring six detailed customer reviews.
• Added specific callouts comparing the product favorably to Mailchimp.
• Added a new support section highlighting a 10-second average response time and 99% satisfaction rate.
• Removed a 30% discount offer for first-time annual plan users.

Sender is shifting its homepage strategy from explaining "how it works" to "who trusts us." By removing technical feature descriptions and adding direct comparisons to Mailchimp, they are positioning themselves as the friendlier, more generous alternative for small businesses and startups.