What Semrush changed

• Replaced the top banner promoting the "Spotlight" conference with a "Try Semrush One for Free" offer.
• Updated the primary call-to-action link to point directly to the Semrush One signup page.
• Removed the cookie consent banner text from the bottom of the page.
• A minor text fragment change occurred in the search input field.

The company is shifting its primary call-to-action from event promotion to a unified product offering. This suggests a focus on converting users into their new "all-in-one" SEO and AI search ecosystem.

• The keyword database count increased from 28 billion to 29 billion.
• The top announcement banner was changed from a "Semrush One" free trial offer to a "Spotlight" conference ticket promotion.
• A detailed cookie consent section and "About cookies" header were added to the page.

Semrush is growing its data advantage. A larger keyword database helps users find more niche search terms and better competitor insights. They are also shifting focus from product trials to event promotion in their top banner.

• Added "Semrush MCP" (Marketing Common Protocol) to the main navigation and footer.

• Introduced a new section for connecting live SEO and brand data to AI assistants.

• Updated the site navigation to include specific "By Industry" (SaaS, Healthcare, Retail) and "By Role" (SEO Specialist, Business Owner) categories.

• Added a "Free Tools" section to the navigation featuring an AI Visibility Checker and Website Traffic Checker.

• Updated the "AI Visibility Index" data table with September 2026 projections for ChatGPT brand mentions.

• Updated the "Brand Mentions" table with new data for top domains like Google, Apple, and Amazon.

• Removed the main navigation menu and footer links from this specific page view.

• Removed several descriptive sub-headlines for product features like SEO, Content, and PR.

• Removed the "Get started with Semrush today" call-to-action section at the bottom of the page.

• Removed category tags (like "News" or "Product Update") from the resources list.

The platform is shifting from a standalone dashboard to an integrated data layer for AI assistants. This allows users to pull SEO and market data directly into tools like ChatGPT to build workflows.

The platform updated its live data tracking how often major brands are mentioned in AI search results. This shows they are actively maintaining their new focus on "AI Visibility" as a core product offering alongside traditional SEO.