What Sellfy changed

• Increased the heading size for "Affiliate marketing" from H5 to H3.
• Increased the heading size for "Email marketing" from H5 to H3.
• Increased the heading size for "SEO" from H5 to H3.
• Increased the heading size for "Product upselling" from H5 to H3.

Sellfy updated their heading tags for marketing tools. This makes features like email marketing and SEO more prominent on the page. It likely helps with search engine rankings and makes these tools easier for visitors to see.

• The starting price displayed in the comparison table decreased from $29/mo to $22/mo.

Sellfy is becoming more aggressive on price to attract new creators. By dropping their entry point from $29 to $22, they are positioning themselves as a significantly cheaper alternative to Shopify and other all-in-one platforms.

• Removed the entire FAQ section covering file sizes, security, and payment details.
• Deleted several detailed customer testimonials and creator quotes.
• Removed the "Need a hand? We’re here 24/7" support section.
• Added multiple "Create your store" call-to-action buttons throughout the page.
• Simplified the header to focus on the $165M+ earned by creators.
• Removed the specific mention of "11 fulfillment centers" for print-on-demand.

The competitor has significantly shortened their landing page, removing detailed technical answers and several customer testimonials. This suggests a shift toward a high-level "speed to launch" message rather than addressing granular user concerns upfront.