What SELFMADE CLINIC changed

• Removed the "Monthly Promotions" section and links to special offers.
• Deleted the entire "Equipment" catalog featuring over 30 high-end medical devices (like Alma Hybrid and Ulthera).
• Removed the "Reviews" section containing patient testimonials and specialist ratings.
• Deleted the navigation menu, contact information, and links to social media profiles.
• Removed video presentations of the two clinic locations in Krasnodar.

The website has removed almost all detailed information about its medical technology, pricing, and social proof. This makes the site look like it is under construction or moving toward a much simpler landing page.

• Removed pricing for "Venus Legasy 20 мин"

• Removed pricing for "Venus Legasy 40 мин" (two entries)

• Two specialists, "Ачегу Марьяна Аслановна" and "Погорелая Наталья Евгеньевна", were removed from the "Команда профессионалов" section.

• Two new specialists, "Багирокова Фарида Руслановна" and "Петрушина Ангелина Олеговна", were added to the "Команда профессионалов" section.

• "Анисимова Альфия Кутдюсовна" was replaced by "Гагина Анастасия Александровна" in the "Команда профессионалов" section.

• A legal disclaimer about pricing was added at the bottom of the page.

The competitor removed pricing for a specific service. This could mean they are changing their offerings or pricing strategy.

The clinic changed its staff list and added a legal note about prices.

• "Лицо + шея" price changed from 16,500 руб. to 21,000 руб.

• "Лицо + шея + декольте" price changed from 22,000 руб. to 36,750 руб.

• Added new services: "Спина" for 26,250 руб. and "Шея" for 10,500 руб.

• Removed "Venus Legasy 40 мин" (5,800 руб.) and "Venus Legasy 40 мин" (7,350 руб.) from the end of the list.

• Specialist "Петрушина Ангелина Олеговна" was removed.

• Specialist "Багирокова Фарида Руслановна" was removed.

• Specialist "Анисимова Альфия Кутдюсовна" was added.

• Specialist "Погорелая Наталья Евгеньевна" was added.

The competitor changed their service offerings and prices. This could mean they are trying new ways to get customers or make more money.

The clinic changed its list of doctors. This affects who patients can see.