What Search Engine People changed

• Added a new featured blog post: "Digital Marketing for Electricians in Canada – How to Get More High-Paying Jobs."
• Removed the featured blog post: "What Makes Franchise SEO (and Digital Marketing for Franchises) Different?"
• Updated the "Recent Blog Posts" section to prioritize trade-specific content over corporate/franchise strategy.

The agency is shifting its content strategy to target specific local service niches, starting with the electrical trade in Canada. This suggests they are moving away from general franchise marketing content toward high-intent, vertical-specific lead generation.

• Added a comprehensive FAQ section with clickable headers covering pricing, service locations, and results guarantees.
• Updated the blog section to feature a "2026 Town Hall" report and a 25-year anniversary celebration.
• Added new descriptive sub-headers for core services like SEO, SEM/PPC, and Creative Services.
• Inserted a "Full Funnel View" section emphasizing CRM integration and proprietary technology.
• Added specific labels to the performance counter section, including "Clients Served," "Digital Experts," "Years in Operation," and "Net Promoter Score."
• Updated blog post titles to be more descriptive, specifically focusing on "Winning in LLM and AI Search Results."

The competitor is using a new FAQ structure to address common sales objections directly on the homepage. They are also highlighting their 25-year history and recent "Town Hall" to project stability and internal team alignment to potential clients.

• Added a comprehensive "AI SEO" dropdown menu to the main navigation.
• Introduced new service links for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Added specific optimization pages for ChatGPT, Gemini, and Perplexity.
• Updated the "Recent Blog Posts" section with new content about their 25th anniversary and a recent company town hall.
• Removed several sub-headers and FAQ titles, though the body text remains.
• Added a "Get a Quote" button to the header.

The competitor is heavily prioritizing AI-specific search services. By adding a dedicated "AI SEO" section to their main navigation, they are signaling to the market that they specialize in optimizing for platforms like ChatGPT, Gemini, and Perplexity.