What Search Atlas changed

• Replaced the top banner link for a "Free AI Visibility check" with a message about running marketing across every channel and fixing breaks automatically.
• Removed the "Watch a demo" link next to the primary "Start free for 7 days" call-to-action in the hero section.

Search Atlas is shifting its top-of-page hook from a specific "AI visibility check" tool to a broader value proposition of automated, multi-channel marketing. This suggests they are prioritizing their "set-and-forget" automation features over lead-generation widgets.

• Added a top-bar banner promoting a "Free AI Visibility check" for ChatGPT and Perplexity.
• Added a "Watch a demo" link next to the primary call-to-action button in the hero section.
• Replaced a large block of footer links with a single "Start for Free" button.
• Updated the primary header text to prioritize AI visibility over general marketing automation.

The competitor is shifting focus toward "AI Visibility" (GEO/AEO) as a primary lead magnet. By placing a free ChatGPT/Perplexity citation checker at the very top of their site, they are capturing users worried about how AI search engines treat their brands.

• Removed the "Watch a demo" link from the primary hero section.
• Replaced the "Start for Free" footer button with a list of internal links to blog posts, case studies, and research papers.

The competitor is simplifying their main call-to-action. By removing the "Watch a demo" option next to the free trial button, they are pushing users directly into the product rather than offering a passive viewing experience.