What Screen Charm changed

• Added a new "Monthly" subscription plan for $19 per month.
• Changed the pricing headline from "Pay once, use forever" to "Pick the plan that fits."
• Updated the sub-headline to include "Subscribe monthly, or pay once and own it forever."
• Clarified that the monthly plan includes updates only while subscribed, while the $99 "Lifetime" plan still includes free lifetime updates.

The product is moving away from a "lifetime only" model. This lowers the cost for new users to try the tool and suggests the company is looking for recurring revenue.

• The download link for Apple Silicon was updated from version 1.11.4 to 1.11.5.

The competitor is actively maintaining their software. This version bump likely includes bug fixes or small improvements to the user experience for Apple Silicon users.

• The lifetime access price increased from $79 to $99.
• The Stripe checkout link was updated to reflect the new price.
• The hero section description was shortened to be more punchy, removing mentions of "camera" and "mic" to focus on the "no editor needed" benefit.

Screen Charm is testing higher price points for its one-time purchase model. This suggests they are seeing strong enough demand to move away from their previous $79 entry price while maintaining their "no subscription" value proposition.