What SchoolStatus changed

• Added a new video link (Vimeo) to the "Support Your District’s Goals" section.
• Updated the footer navigation links for "Educator Effectiveness."
• Added hidden tracking fields (UTM parameters) to the email signup form to better track where new leads come from.

The company replaced a video placeholder with a live Vimeo link. This suggests they are now using video content to better explain how their tools support school district goals.

• Added a new featured resource promoting a book for district leaders on chronic absenteeism and state policies.
• Updated the "About" section testimonials, replacing a designer's quote with a new quote from an Associate Marketing Manager.
• Expanded the footer navigation to include specific links for "Educator Effectiveness," "Data-Driven Actions," and "Literacy Progress."
• Removed a large block of tracking and form field labels (UTM parameters) from the bottom of the page.
• Shortened the titles of some customer testimonials for better readability.

SchoolStatus is shifting its marketing focus toward thought leadership and expert resources. By promoting a new book and practical framework, they are positioning themselves as the primary authority on attendance policy and student success.

• The top announcement banner was updated to promote a free fall webinar series titled "The Framework Behind Districts Reversing Chronic Absenteeism."
• A link to a chronic absenteeism analysis report was removed from the primary banner.
• A broken link in the footer for "Administrative Efficiency" was corrected.

SchoolStatus is shifting its top-of-page promotion from a static data report to an interactive webinar series. This suggests they are focusing on lead generation and direct engagement with school districts during the fall semester.