What Schbang changed

• Replaced a testimonial from Sony Music about visual language with a new quote from Date Crown about market growth and brand building.
• Updated internal website links to remove the "www" prefix.
• Added a "Slide 2 of 4" label to the partner testimonial section.

The agency is shifting its social proof from entertainment (Sony Music) to a growth-focused FMCG brand (Date Crown). This signals a focus on long-term brand building and market expansion results rather than just creative storytelling.

• Removed the case study titled "How we caught India’s attention with our #DontGetCaught Campaign on HPV Awareness and Prevention."

The removal of a specific social impact campaign from the homepage may indicate a shift in their featured portfolio or the conclusion of a specific marketing push for public health awareness.

• Added a "Latest wins" section featuring awards from Shorty Awards, Abby, Sammies, and Digies.
• Added partner badges for Shopify, ONDC, and Google Premier Partner.
• Removed long text descriptions for Brand, Tech, Media, and Research solutions.
• Removed several case study links and "Month in a Nutshell" blog updates.
• Updated the main headline to include "Media" in their transformation partner description.

The agency is shifting its homepage focus from service descriptions to social proof. By highlighting specific awards for major brands like Amazon and Johnson & Johnson, they are positioning themselves as a high-tier global competitor.