What ScentAir changed

• The "Shop Now" button in the main navigation menu was updated.
• The link destination changed from the general collections page to the specific seasonal fragrances collection.

The company is shifting its primary navigation focus to seasonal products. This suggests they are prioritizing limited-time inventory or holiday-driven sales over their general collection.

• Added a dynamic "Free Gift" notification system that alerts users when they qualify for or lose a gift based on cart contents.
• Updated the free shipping threshold from $75 to $100 for contiguous US orders.
• Redesigned the homepage layout to lead with two distinct paths: "Scent Marketing" for business and "Home Scents" for consumers.
• Introduced a "Fragrance Strength Map" to help customers choose scents based on intensity.
• Simplified the product navigation, focusing on the Whisper HOME and Whisper PRO diffusers.
• Added TikTok to their social media links and updated the footer structure.

ScentAir is shifting its conversion strategy by adding automated cart incentives. This suggests a move toward increasing average order value and rewarding immediate purchases through a "gift with purchase" model.

• Added "Eucalyptus Mint" fragrance cartridge to the Best Sellers list.
• Updated the customer review section with new testimonials focused on fall scents like "White Pumpkin Praline" and "Cornucopia."
• Increased the total review count from 8,171 to 8,211.
• Added a login/account block notification for business users at the top of the page.
• Updated the navigation to include a "Skip to Content" accessibility link.

The company is shifting its featured product mix to include fresh, spa-like scents alongside seasonal fall fragrances. This indicates which specific inventory they are currently prioritizing for high-volume sales.