What Weee! changed

• Updated the "Trending topics" section with new keywords including "Propitious Mango Ice Cream Viral Tiktok," "Ghee," "Lychee," and "Galangal."
• Removed older trending terms like "Fish sauce," "Soy sauce," and "Baby bok choy."
• Updated the destination link for the "Recommended For You" section.
• Removed a long tracking or promotional URL from the footer area.

Weee! is shifting its SEO and discovery focus toward viral social media trends and specific regional ingredients. This suggests they are tracking real-time consumer interest to drive traffic.

• Removed the large "2026 Mooncake Special Coupon" section that listed over 20 specific mooncake gift sets and items
• Added new homepage links for global deals and back-to-school promotions
• Updated the trending topics list to feature items like Matcha powder, Ponzu sauce, and Kimchi

The competitor is moving away from seasonal holiday items. They are shifting their homepage focus back to everyday global deals and new trending grocery products.

• Added a new "2026 Mooncake Special Coupon" activity and banner.
• Updated the "Trending Topics" section to include more pantry staples like tamarind paste, fish sauce, and curry leaves, replacing spices like garam masala.
• Refreshed the featured mooncake list, swapping out lower-priced items for premium brands like Hong Kong MX and Wing Wah.
• Updated delivery dates for featured products from September 18 to September 25.
• Reordered homepage sections to move "Bestsellers" to a more prominent position.

The competitor is shifting its promotional focus toward the Mid-Autumn Festival. By introducing a specific coupon and updating their featured product list with higher-value gift sets, they are trying to capture early holiday spending and increase average order values.