What SATELLAI changed

• Reordered the "More Freedom. Smarter Boundaries" section to put Virtual Fence first.
• Changed "virtual boundaries" to "virtual fences" in the product description.
• Added a link to a new Cookie Policy in the website footer.
• Updated the "Do You Need SATELLAI?" section with numbered list markers (1, 2, 3, 4) instead of icons or symbols.
• Fixed a typo from "escape alert" to "escape alerts" for the SATELLAI Collar Go.

The company is refining how it presents its main selling points. Moving "Virtual Fence" to the top of the feature list suggests they want to lead with their most popular or unique capability.

• Added a new marketing claim that users save "$4500+" by avoiding physical fences.
• Updated product descriptions to include specific neck sizes (14"–30" for the standard collar and 13"–26" for the Go model).
• Replaced technical stats (like "180+ countries") with benefit-driven headlines like "Stay Connected, Even When Apart."
• Updated the battery life description for the main collar from "3-Day Max" to "72H Battery Life."
• Added a "Featured In" section with media logos.
• Added a new "Ready when they are" call-to-action section at the bottom of the page.

The brand is shifting its marketing to focus on the high cost of physical fences ($4,500+) compared to their digital solution. They also added specific neck size specifications to help customers choose the right collar model.

• Added "From $459.99" to the SATELLAI Collar product description, replacing a list of features (Fencing, Tracking, Insights, and Training).
• Added "From $89.99" to the SATELLAI Collar Go product description, replacing the "1.7 oz Lightweight" weight specification.
• Updated the FAQ section to clarify that global coverage "Works worldwide, making it ideal for t..." (text was previously cut off).

The competitor is moving from feature-based marketing to price-led conversion on their homepage. By showing "From $459.99" and "From $89.99" directly on the main page, they are qualifying leads earlier and likely preparing for a more aggressive sales push.