What Sarar changed

• Added "Kravat İğnesi" (Tie Clip) as a new product category under the Accessories menu.
• Updated the Robin Yayla collaboration menu links.

Adding small accessories like tie clips helps the brand increase the average amount of money customers spend per order. It also makes their formal wear section feel more complete for shoppers.

• Added a new "September 2026 Bed Sheet Campaign" offering a 20% discount under the Sarev brand section.
• Updated the navigation links for the Robin Yayla designer collaboration collection.

Sarar is expanding its home textile promotions by adding a specific discount for bed sheets. This suggests they are clearing inventory or targeting the home goods market more aggressively alongside their clothing lines.

• Added a new "2025 Sezon Sonu Pike Kampanyası" (2025 End of Season Pike Campaign) link to the Sarev home textile section.
• Added a "Search" (Arama) text label to the header navigation.
• Removed the "Begüm Salihoğlu X SARAR" collaboration link from the footer navigation.

The brand is clearing out home textile inventory. This signals a shift toward new seasonal collections and offers a chance to capture price-sensitive shoppers in the bedding category.