What Sapiens changed

• Added a new Cookiebot consent management interface.
• Expanded the list of tracking cookies across Necessary, Preferences, Statistics, and Marketing categories.
• Integrated new tracking scripts from providers like Qualified and Microsoft Clarity (heatmaps).
• Updated descriptions and storage durations for existing Google and HubSpot tracking pixels.

The website has overhauled its tracking infrastructure and consent management. This indicates a shift in how they measure marketing performance and handle user privacy compliance.

• Removed Vidyard video tracking and statistical cookies.
• Added new Microsoft advertising cookies (MR, SRM_B, ANONCHK, SM) to track search interactions and ad efficiency.
• Updated Trendemon tracking with new account-level and visitor ID cookies.
• Removed HubSpot's CRM campaign interaction cookie (__hmpl).
• Added a new internal tracking point for Call to Action (CTA) interactions.

Sapiens is adjusting how they track visitors and measure marketing success. They removed some tools like Vidyard and added new tracking points for Microsoft and Trendemon. This suggests they are fine-tuning their lead generation and account-based marketing efforts.

• Added a new "Videos: Expert Spotlight" link to the resources navigation.
• Removed the "Vlog" link from the resources menu.
• Removed a duplicate "Privacy Policy" link from the bottom of the page.

Sapiens is shifting its content strategy to include more video-based expert insights. This suggests they are trying to build more trust and authority through visual storytelling rather than just written reports.