What Saily changed

• Added a new "Top 10" destination list with starting prices for countries like Spain, Italy, and Turkey.
• Added a search bar and category filters (Country, Region, Ultra, Cruise) to the destination section.
• Updated the homepage layout to display specific price points (e.g., "Spain From US$3.99") under the travel destination header.
• Shortened the technical instructions for Android roaming in the FAQ section.

Saily is now showing specific starting prices for popular travel destinations directly on the main page. This helps travelers see the cost immediately, which can lead to faster buying decisions.

• Removed the "Top 10" destination list and specific pricing (e.g., "Spain From US$3.99") from the header and main body.
• Updated the Android setup instructions to include a new FAQ section.
• Added detailed FAQ content covering destination detection, phone number retention, and app legitimacy.
• Replaced the list of specific country plans with a generic "View All Destinations" button.

The competitor has removed direct price visibility for popular destinations like Spain and Italy from their main landing page. This might indicate a shift toward driving users into their app to see rates or a preparation for price adjustments.

• Removed the "Rewards sprint" banner offering $100 in gift cards and credits for referrals.
• Changed the main navigation button from "Get an eSIM" to "Destinations."
• Updated multiple call-to-action buttons from "Get an eSIM" to "View All Destinations."
• Added detailed setup instructions for "other Android devices" in the FAQ section.

The removal of the $100 referral promotion suggests a shift away from aggressive user acquisition toward standard growth. The navigation changes prioritize browsing destinations over direct purchasing, likely to improve SEO and user discovery.