What Safetyculture changed

• The product name iAuditor has been replaced by Mitti across the entire page.

• Added a new headline: "# iAuditor is now Mitti."

• Removed specific customer case study metrics (e.g., "99.6% reduction in stock loss") in favor of general feature descriptions.

• Added a new feature highlight: the ability to assign tasks to people who do not have a Mitti account.

• Simplified the layout by removing the long list of industry-specific modules (Quality, Asset, Training) and replacing them with core functional sections (Inspections, Actions, Reports).

• Added a new FAQ section to explain the rebranding and basic app functionality.

• Added a detailed company timeline from 2004 to 2023, highlighting key milestones like the iAuditor launch and unicorn status.

• Updated the company description to emphasize the transition from "SafetyCulture" to "Mitti."

• Replaced industry-specific feature blocks (Manufacturing, Construction) with a new "Mitti by the numbers" section showing global reach.

• Updated customer testimonials, moving from generic industry stats to specific quotes about leadership and adoption.

• Added a new section highlighting industry awards from Verdantix, G2, and Capterra.

• Added a "Partner program" link to the company section.

• Added "Platform," "Insurance," and "SafetyDocs" links to the product navigation.

• Moved "Events & webinars" from the company section to the resources section.

• Removed the "eBooks" link from the resources section.

• Updated several feature headlines to be fully clickable links.

SafetyCulture is consolidating its identity under the Mitti brand. The update simplifies the product message, focusing on a single "operations system" rather than a collection of separate tools like iAuditor.

The company is shifting its brand identity from a safety-specific tool to a broad "operations system." By highlighting their 20-year history and growth into insurance and marketplaces, they are positioning themselves as a stable, all-in-one enterprise partner rather than just a niche app.

The addition of a partner program and new product links suggests the company is expanding its distribution network and unifying its sub-brands like Mitti and SafetyDocs under a clearer platform structure.

• The primary call-to-action button text changed from "Book demo" to "Book a call."
• Large blocks of footer and navigation content were duplicated or reordered at the top and bottom of the page, likely due to a site structure update or rendering change.

Changing call-to-action language from "demo" to "call" often signals a shift toward a more personal, consultative sales approach. It may lower the barrier for prospects who aren't ready for a full product walkthrough but want to talk to a human.

• Added AI credit limits to all plans: 300 credits for Free, 500 for Premium, and 800 for Enterprise.
• Introduced a new "Location-based pricing" option for multi-site operations with fixed costs per site.
• Updated the Premium plan price to $24/seat/month (billed annually) or $29/seat/month (billed monthly).
• Added a detailed feature comparison table covering AI capabilities, data history, and API limits.
• Included new FAQ sections regarding AI credit tracking and mixed-plan team members.
• Replaced general marketing headlines with a specific focus on "operational intelligence" and frontline AI.

The product is shifting toward an AI-driven operations model. By including specific AI credit limits in every tier, they are monetizing new automated features like AI checklist creation and issue reporting.