What Ruttl changed

• The efficiency improvement statistic was changed from +43% to +42%.

The company adjusted a key performance metric on their homepage. This suggests they are updating their marketing to reflect more accurate or recent data regarding how much time teams save using their tool.

• The efficiency improvement claim was lowered from +50% to +43%.
• The main headline was changed from "all types of feedback" to "all types of websit feedback" (introducing a spelling error).

The company has adjusted its primary efficiency metric downward, likely to reflect more accurate data or more realistic user outcomes. They also introduced a typo in their main headline.

• The main headline was updated from "One tool for all types of websit feedback" to "One tool for all types of feedback."
• The claimed improvement in team efficiency was increased from +44% to +50%.

Ruttl is moving away from being just a "website" tool to a broader feedback platform. They are also claiming a higher impact on team productivity, which may appeal more to enterprise buyers looking for ROI.