What Rozetka changed

• Added a prominent pre-order link for the iPhone 16 Pro.
• Replaced the "Galaxy Days" sale with a "Products of the Week" promotion.
• Updated the navigation to include "Visa Without Borders" and "Autumn Renewal" sections.
• Swapped Lego and sports equipment promotions for Logitech sales and energy-independence credit offers.
• Refreshed the "Best Offers" section with new products including winter tires, coffee beans, and power stations.
• Updated pricing and availability for various items like wireless mice and household goods.

The store is shifting its focus to high-demand seasonal electronics and autumn promotions. This indicates a move away from summer-specific items like fans and garden tools toward premium tech and energy-independence products.

• Added a new promotion for Apple products.
• Added a new promotion for LEGO sets.
• Added a "Visa Without Borders" (Visa Bez Kordoniv) partnership link.
• Removed the "Charge for Learning" (Zaryad na Navchannya) back-to-school campaign.
• Updated the "Best Offers" section with new featured products, including an Attack Shark gaming mouse and EVOBIKE electric scooters.
• Replaced several home goods and kitchen items in the featured grid with tech accessories and power stations.

Rozetka has updated its primary marketing focus by rotating seasonal promotions. The shift from general "Back to School" themes to specific brand partnerships like Apple and LEGO suggests a move toward high-value electronics and gift categories.

• Added a new "Back to School" (Заряд на навчання) promotional section.
• Updated the main banner links to include school fairs and laptop credit promotions.
• Added a large "Best Offers for You" section featuring dozens of products like smartwatches, backpacks, and electronics.
• Updated the Rozetka Card description to "Purchases with benefits" and simplified the Smart subscription text.
• Introduced specific promotional links for iPhone, Philips products, and a "Drinking Festival."

Rozetka is shifting its focus to the school season. They are adding many new product deals and special credit offers to attract parents and students.