What Rossum changed

• The main headline changed from "focus on serving your customers" to "focus on closing the books."
• Removed the navigation links for "Go to the content" and "Go to main menu" at the very top of the page.
• Removed a footer note about meeting industry standards and responding to inquiries in less than 24 hours.

The product is moving away from a general "customer service" benefit to a specific "accounting" benefit. This suggests they are finding more success or targeting higher budgets within finance departments.

• Replaced the Morton Salt case study with a new feature on Wolt.
• Updated the primary success metric from "95% time saved" to "44% fewer error rates."
• Changed the headline focus from "time spent per document" to "Accounts Payable AI automation."
• Modified the hero subheadline, though it appears to be a partial text cut-off in the update.
• Removed a small footer note regarding document confidentiality.

The company is shifting its social proof to highlight a modern, high-growth tech brand (Wolt) and specific error-reduction metrics rather than just time savings.

• The main headline changed from "Offload paperwork to AI agents and focus on" to "Offload paperwork to AI agents and focus on closing the books".
• The description of AI agents was shortened.
• Several customer success stories and testimonials were removed:
  • Morton Salt case study
  • Port of Rotterdam Authority case study
  • Fugro case study
  • Adyen case study
  • The Gym Group case study

Rossum removed several customer success stories and testimonials. This could mean they are updating their content or focusing on different customer types.