What Roomle changed

• Removed a featured interview with Peter Horvath from ADA furniture.
• Removed content discussing the link between 3D configuration and sustainable consumption.
• Removed a section detailing how traditional craftsmanship blends with 3D technology.
• The homepage now leads more directly into the Rubens platform technical features and standard success stories.

The removal of a major case study and interview regarding sustainable consumption suggests a shift in marketing focus. Roomle may be moving away from "mindful living" messaging to focus more on the technical efficiency and sales-boosting aspects of their 3D commerce platform.

• Added Amplitude cookies for session and marketing statistics.
• Added Mixpanel cookies for marketing and user identification.
• Updated the cookie consent banner to reflect a higher number of tracking scripts (Statistics increased from 7 to 9; Marketing increased from 9 to 10).
• Added new navigation links in the footer for Success Stories, Partners, 3D Guide, Scripting Resources, and Configurator API.

Roomle is significantly increasing how they track user behavior. By adding advanced tools like Amplitude and Mixpanel, they are likely trying to understand exactly how people use their 3D configurator to improve their product and sales funnel.

• Added a "News & Blog" link to the website footer.
• Added "Imprint" and "Cookies" links to the bottom of the page.
• Updated the cookie tracking setup, including new Hotjar and Google tracking scripts.
• Changed the number of "Required" cookies from 6 to 5.
• Updated the copyright year to 2024 in the footer.

The company is refining how they track website visitors and has added new direct links to their blog and legal pages. This suggests a focus on better data collection and improved site navigation for users.