What Rndecommerce changed

• The job title for Sertaç Erdoğan was changed from "Depo Müdürü" (Warehouse Manager) to "Sipariş Karşılama ve Lojistik Müdürü" (Fulfillment and Logistics Manager).

The company is shifting its internal language from simple "Warehouse Management" to "Fulfillment and Logistics." This suggests they want to be seen as a more sophisticated end-to-end supply chain partner rather than just a storage facility.

• Removed all references to regional hubs in Dubai and Riyadh.
• Deleted the "Regions" section and the map showing a Middle Eastern network.
• Replaced "Noon Sync" (a major Middle East marketplace) with "Hepsiburada Sync" in the live status feed.
• Added a new section emphasizing that their operation is a "revenue lever" rather than just a cost.
• Removed a list of major brand logos including Levi's, Calvin Klein, and Tommy Hilfiger.
• Updated the CEO's quote to remove the mention of carrying operations to the UAE and Saudi Arabia.

RND appears to be shifting its focus away from international expansion in Dubai and Saudi Arabia to double down on its core Turkish operations and local marketplace integrations like Hepsiburada.

• Updated the primary headline to "E-commerce Operation Engine" and introduced the "Fulfillment+" tagline.
• Added a "Live Operation Flow" section showing real-time status updates for regional hubs like Dubai and Riyadh.
• Replaced generic brand descriptions with personal quotes from the CEO, General Manager, and Operations Managers to build trust.
• Simplified the service navigation into four clear pillars: Fulfillment, Technology, Marketplace, and Customer Experience.
• Removed long case study texts for Levi’s and Vans, replacing them with a streamlined logo bar.
• Added specific links for regional operations in the UAE and Saudi Arabia.

The company has shifted from a traditional service provider look to a modern "Operation Engine" brand. They are emphasizing their regional strength in Dubai and Riyadh to attract global brands looking for Middle East expansion.