What Riskified changed

• The main hero video was swapped from a file named "hero-keren" to "hero-rachel."
• The "Code of Conduct" link in the navigation menu was moved to a different position within the list.

The company is refreshing its visual brand identity and slightly reordering its corporate links, which may indicate a shift in marketing focus or a simple site cleanup.

• Added a comprehensive lead generation form asking for job title, company name, and annual revenue tiers.
• Introduced specific ROI metrics for case studies, such as a "54% decrease in cost of fraud" for Lorna Jane and a "70% decrease in chargebacks" for Finish Line.
• Expanded the navigation menu to include detailed links for products like Adaptive Checkout, Policy Protect, and Account Secure.
• Added industry-specific categories for their merchant network, including Digital Goods, Retail, Luxury Fashion, Travel, and Athletics.
• Integrated a "Search with AI" feature and multi-language support for nine different regions.

The competitor is shifting from a simple landing page to a high-conversion sales funnel. By adding a detailed lead capture form and specific ROI metrics from customers, they are better equipped to qualify leads and prove their value to large enterprise retailers.

• The hero section video file was replaced.
• The file name changed from "hero-keren-2026" to "hero-rachel-2026."

Riskified is testing or updating its primary visual messaging. Changing the featured video in the hero section suggests they are refining how they present their brand or product to new visitors to improve conversion.